TruckinEditorDanWard
+1y
Sorry I'm so late responding to the newer replies, I've been away from the office, but I do agree with most of you that Photoshopping a truck is not the best way to go.And trust me, we do our best to attend shows, find worthy trucks (no matter who built them or owns them) and run the top trucks as quickly as possible. I read a comment about using Photoshop to correct small flaws on trucks and you guys probably wouldn't believe how many times we get asked to "fix that dent" or "Can you 'shop out that screwed up roll pan" and the list goes on. Do we change colors, or swap wheels, or anything like that? No, not at all. But we do small things to make the truck look its best. Has anyone ever seen Maxim, the SI swimsuit issue, or Playboy? Come on, those chicks ain't perfect when they wake up.Also keep in mind, the camera hides a lot of flaws too. The blue 2010 Ram in question was custom painted, was 'bagged, and was cover-worthy, it just didn't lay out the day of our shoot. Put yourself in our shoes: I had a crazy idea to do a red, white, and blue cover and we already had 2 really nice trucks and needed a blue Dodge to complete the cover.I called around all over country looking for a deserving Dodge that was blue (that hadn't been shot yet) and we couldn't find one. How many of you could go out and buy a new truck and then 5 weeks later have a truck that was done as nice as this one?I couldn't, I don't roll like that, but props to Justin for being able to. Props to Chad and props to Cardenal Car Stereo for meeting our insane deadline. Herein lies the problem though, we had a deadline and we couldn't go past the deadline.The day of the shoot, the new wheels and tires went on and we were worried about damaging the fresh paint with the truck aired all the way down.End of story. In regards to the cover, I addressed this earlier, but we tried several different styles/looks/techniques and decided to make it the way it is now. Different photographers, different cameras, locations, lighting, etc, made for too many variables to make the cover look realistic. I do appreciate all of the feedback and I do appreciate your support.