hitncry
+1y
---------------------------------------------Originally posted by TruckinEditorDanWard ...we didn't add any texture to the ground because the perspective was off (two different photographers, two heights, two times of day, etc) and Rob, our art director wasn't happy with anything but a solid, one color ground. We tried dozens of covers.--------------------------------------------- Time crunch or not, that cover job was pretty bad for the worlds leading truck publication. As soon as I picked up the issue I was like "Seriously?" It was like there were layers missing. Photoshop or other respective photo editing programs are an integral tool of all graphic design teams, but in this instance it clearly wasn't used to it's potential. Not trying to be overly harsh on the art director, but it's just one of those situations where people noticed. Hopefully next time it won't be such a crunch time, before stuff has to go to print.