TruckinEditorDanWard
+1y
Yes, the cover is photoshopped, it's supposed to be.I can't magically make two trucks from PHX and one from Arkansas be at one photo shoot, so we combined them in photoshop. To Nick's point, we didn't add any texture to the ground because the perspective was off (two different photographers, two heights, two times of day, etc) and Rob, our art director wasn't happy with anything but a solid, one color ground. We tried dozens of covers. The "shootout" wasn't meant to be a real comparison, but rather show three really nice trucks from three manufacturers. Chad is right about the deadline, I called my buddy Justin up and asked him if he knew anyone with a cool Dodge and he went out and bought one.We only had 5 weeks and did the best we could.The truck is 'bagged and tucks nicely, but we bolted on the new wheels the day of the shoot and we were concerned about fender damage and we only had a small window to get the shoot done, drive back home, and ship the issue off. That's why we did a little bit of liberal editing. The only shot that I'm not 100% happy with is the rear shot, but hey, it does look great in person. Everyone has an opinion on photoshop, and the truth is, everyone in publishing uses it.The blue Ekstensive truck was done with polar icecaps because that's what Bill wanted, and personally, I think it looks cool. Or should I say, thanks for shipping the truck to Alaska Bill and Mitch, it was a good time!Like I said, everyone has an opinion. Thanks for all the comments about the issue, we worked hard to show you some really nice 'bagged and boded fullsizes.