ZaK, tell that dude with the burgundy Esky to email me at
brian@tenmagazines.com. I want to shoot it. I dig that ride. Although there are some things about it I wouldn't do to one of my own vehicles, it is still sick layin out on 26s like that.
Here are some things to consider:
The custom truck hobby is the largest, healthiest automotive sport there is. And for good reason. That reason is because the sport is diversified. There are a dozen or more different niches that encompass the entire scene with even more that cross-over from one to another. Each provides a sense of pride and enthusiasm not only to it's respective owner, but to those who share the same interest. If you don't share the interest, it really shouldn't bother you.
There was once a time when mini-trucks were shunned like the customizing plague. Even worse was that often the most popular shows wouldn't even allow them to participate, and if they were allowed in, they were parked in the back where the owners could bump Sir Mix-A-Lot, which still managed to piss off some old classic truck dude or his fat wife. There has always been this grudge towards new trends that appear to try to be fitting in, especially those which actually gain attention to the dismay of the fanatical long time truck customizing enthusiast.
How many of you have went to an all Ford truck show and heard the endless cussing of Chevy trucks? We hear it often. Or how about having to endure the phone calls and emails from some truck owners or show participants asking why a magazine seems to be all about body dropped trucks and minis? Or why would you publish a truck that is barely custom? The unsolicited insight would amaze even those on this forum.
In this sport, nothing is certain and nothing will remain static. Trends come and go every five or so years. And it is these new trends that rejuvenate the life blood of the sport by not only bringing interest to customized trucks as a whole, but generating new truck owners who will in the future, possibly build something entirely different. That might be a mini-truck, or that might be a classic or whatever.
One other very important aspect that gets buried beneath the sound of chest pounding is that bolt on parts fuel this industry as a whole. Yah, I have always personally had a grudge against the trucks that looked like they drove through Pep Boys with a magnet, but they are supporting the aftermarket which in turn supports the events you like to attend and the media you like to entertain yourself with.
Let me give you all some cold, hard truth. Advertising is the sole support of magazines. The same can be said for popular web sites as well. Bandwidth is expensive. Magazines are even more expensive to produce. Magazines would starve to death and they would all go out of business without advertising support. If there are no people injecting their hard earned cash into advertisers products, this industry would be in a tailspin.
I love a sick, well built, well engineered truck just like many of you. There is little that can top pure style and genious application. But if everyone was building their own shit at home, this industry would die or dewindle into a minute culture at best.
One thing you have to keep in mind is that as magazine editors who select the vehicles for magazines which try to display all aspects of this sport as a whole, usually have a battle within their soul. I know I personally don't care for half of the trucks I have elected to put into print as well as many of them I have photographed. But there has to be a balancing act of sorts, giving something to as many as you can because there is just so much ground to try and cover. Niche publishing and trends are great, but they are only a part of the big picture.
The cookie cutter baller rides are just getting a lot of attention now. It will pass and something new and wild will replace it. Everything comes in cycles. If you don't like the cycle, it doesn't mean it will go away, nor does it mean that your particular interest is admonsished by its mere presence.
Opinions are like assholes, they generally all smell like shit to someone else except the one it is attached too. I'm pretty sure to some people mine stinks too (grin).
BMC