Hay Dan Ward tell me about the "How to build a Cover truck Series for Black Gold."

one_low_sixty8 +1y

I was at the Pismo Beach Car Show this weekend and I saw the Black Gold Project. Man what a nice truck. I followed the entire build series of that truck in Truckin Magazine only to see it buried in the middle of an issue with another truck on the cover. Did that truck not turn out nice enough for the cover or am I missing something? Like I said I saw that truck this weekend and it was amazing. http://www.truckinweb.com/features/1003tr_1957_chevy_stepside_pickup/index.html http://www.truckinweb.com/tech/0805tr_1957_chevy_truck/index.html How can you do a 12 part build series called "How to build a Cover Truck" and put it on the cover? 

BAD_INC +1y

How to Build a Cover Truck...  Rule # 1. DON'T PAINT IT BLACK

one_low_sixty8 +1y

Really? There are sure alot of black cars and trucks on the cover or magazines, sure they are hard to photograph, but that is why the editors are professionals right? But the title of the build series was " How to Build a Cover Truck". I talked to the owner of the truck and he told me as far as he knew the truck would be on the cover and then get saw the issue and it had a green blazer on the cover.   It still seems funny that a magazine would run a 12 part build series about the craziest truck to ever be built in the pages of that magazine for 12 months and call the article "How to build a cover truck". And not put it on the cover.  

Just_Robert +1y

I saw it at SEMA last year. It was a very sick build, just not one of the "craziest trucks to ever be built"

SeveredTX +1y

Dan ask me to do this for him.  He has a new computer and doesnt have the password for this site saved on the new computer.   http://blogs.truckinweb.com/6660230/editorials/clearing-up-the-confusion/index.html

LOW99GMC +1y

I have to agree with Henry here on that one! Sounds kind of like an oxymoron. "how to buils a cover truck" BUT...........lets put it in the middle. Saw the truck at Pleasanton and the attention to detail was amazing! I don't know whether there is nay politics involved here or what, but I'm sure the other few magazines would put it on thier covers. I think Roger should take it over to Street Trucks and get a creative cover shot! Just my opinion!

BigWoodyStyle +1y

---------------------------------------------Originally posted by LOW99GMCI have to agree with Henry here on that one! Sounds kind of like an oxymoron. "how to buils a cover truck" BUT...........lets put it in the middle. Saw the truck at Pleasanton and the attention to detail was amazing! I don't know whether there is nay politics involved here or what, but I'm sure the other few magazines would put it on thier covers. I think Roger should take it over to Street Trucks and get a creative cover shot! Just my opinion!---------------------------------------------Did you read Mitch's post about Dan Ward's blog? did you read the blog Dan posted that explained the sitiuation. Magazines are businesses. Things happen. Its life

DougyFrisch +1y

 "Our boss said he was concerned such a nice and impactful classic Chevy would pull sales from our other classic truck mags"   are you kidding me? this reason has more weight then having a 12 month obligation from an article entitled "how to build a cover truck"??   I think some "bosses" need to let the editors do their jobs and stop making stupid choices just because "they can"... 

TruckinEditorDanWard +1y

This is a new account (let's hope I don't get booted for having 2 now, but I'm still waiting on a new password after a week!). Here is the original reply, to the original post:  









That’s a great and valid question, and one I should haveaddressed a while ago. “Black Gold”, the beautiful black classic built byRodger Lee and his crew at Ironworks Speed and Kustom, in Bakersfield, is a100% cover truck. As you followed along in our multi-part stories, if youfollow their steps in your own build, you’d probably end up with a cover truckas well. Unfortunately, we (all magazine editors) don’t always have completefreedom when the time comes to put a truck or car on the cover. Deadlines,issue themes, and in this case, our bosses, all attribute to the final product.At the last minute, the top guy who could change the cover did, andunfortunately, Black Gold didn’t make the final version. Our boss said he wasconcerned such a nice and impactful classic Chevy would pull sales from ourother classic truck mags (that’s one problem with having so many titles in ourportfolio) and in one decision, the multi-part “How to Build a Cover Truck”series ended up not coming to fruition. It’s a shame. That truck is incredible,as it deservingly earned the GM Design Award and Meguiar’s Award at SEMA andwins Best of Show trophies at every show it attends. I tried my best to fightthe decision, but I lost. I hope that clears up your question.

 

Also, about a month ago, I was frustrated at other magazinesfailed promises and made the poor decision to comment on Street Trucks’ forum.In that post, a question was raised about Black Gold and why it never ran onthe cover and I mentioned how “we caught wind of a truck owner not beingtruthful to us.” When I wrote “a” cover truck owner, in my head I was thinkingabout the 3 trucks we had on the original cover and didn’t think about how itcould be misconstrued. After talking to Rodger, he misinterpreted that as areference to him. For the record, Rodger was completely honest with us, alwayshas been, and I didn’t mean for that sentence to misconstrued. When I wrotethat, I was referencing the orange truckster that was featured in the sameissue and then unbeknownst to us, was also shot for Street Trucks (and came outin the same month’s issue). Rodger was upset, and I would be too, if I were inhis shoes and read that reference. Sometimes the way you type a post doesn’tcome across the way you think it does in your head and I don’t want anyone whoread my misguided ramblings for the 3 days they were live to think it was him Iwas referencing. We talked it over, I manned up and admitted it was a mistake,apologized, and hopefully this is all past us now.  Dougy- I agree man, I wish it would have never happened like it did, but, we all have bosses, right? It sucked, and I did try to change it back, but to no avail.

bd94s10 +1y

Here is a dope slide show on the build with more information on it.  This truck is just plain sick!  http://www.lateral-g.net/members/ironworks/

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Hay Dan Ward tell me about the "How to build a Cover truck Series for Black Gold."