jeebus @ mmw
Do people still build something with the hopes of getting a magazine feature? That may be the problem right there...
If your building something for the hopes of a magazine feature, and wondering if it will be worth it, then the chances are it probably wont be worth it in the long run, its just a magazine. It gives you nothing in the long run besides a 3$ book of pictures glued together, and to spend 30, 40, 50k on a truck, with your only hopes being someday it will be in a magazine, then your going to be let down.
For me personally, i build something because i enjoy building stuff, and i really enjoy driving. Ive never had any of my personal trucks in a magazine, and have turned down a couple feature offers in the past. I do not attend shows, and if i do, i will not enter my truck into the show. I enjoy the drive to the show, far far more than i enjoy the show. I enjoy loading up friends and family into my truck, or past trucks and cruising for a weekend around the state, listening to good music, and meeting random people.